Writer / Creative Director
"Didja Ever" Case study

Carnival Cruise Line Integrated

I ran the Carnival business and job one was to speak to “new to cruisers.” To get the 76% of Americans who have never cruised to consider one, we first had to open their minds to trying new things. So we encouraged people to make a bucket list (Didja Ever List) and go out and get fun done. We created a Facebook app where you could build your own list, help build America's list and enter to win a free cruise every week.

"Didja Ever" Case study

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YAWN-BOMB.COM / ECD

YAWN-BOMB.COM / ECD

Carnival is all about fun and anti-boring. So we created this fun way to place a yawn directly over boring content you find online. Go ahead, go to yawn-bomb.com and try it on my site.
 

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CARNIVAL ACTION CRUISERS! / ECD

CARNIVAL ACTION CRUISERS! / ECD

We created a site where you could make and customize your own paper avatars, share them, download images for profile pics, and even print them out so you could fold it and create a paper you for your desktop.
 

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"Bear"

"Roller Coaster"

"Pool"