Writer / Creative Director
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YOU’RE EITHER IN THE ONE SHOW OR YOU’RE NOT.

The One Club asked us to design their first ever box set for their One Show awards annuals. Quite the tasty, and daunting, assignment as everyone in the business will see it. The idea: play into the egos of creatives. If you have work in the book, the first thing you do is look up your own work and then try to drop hints to let coworkers know you're in the book. So why not put your page number(s) on the cover? These interactive annuals allow you to do just that as well as use preprinted stickers to place on other work you like throughout the book. Ralph Watson was my art direction partner who did most of the work on this frankly.

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