https://rogerbaldacci.com/new-index daily 0.75 2025-03-19 https://images.squarespace-cdn.com/content/v1/59ac99abcd0f687db8ed2d10/1504829351495-QGC5OTP587PVUEUIHAOX/SHARDSC.jpg Featured Work https://images.squarespace-cdn.com/content/v1/59ac99abcd0f687db8ed2d10/1506868695623-YXV2YCHDM00H6KRUFHIK/Untitled-2.jpg Featured Work - Designed for Ian https://images.squarespace-cdn.com/content/v1/59ac99abcd0f687db8ed2d10/1708640659953-EN6DYRRAY2T08617PX2C/automotive.png Featured Work https://images.squarespace-cdn.com/content/v1/59ac99abcd0f687db8ed2d10/1709243206416-7ETXTE0BVK8RJLR1W126/image-asset.png Featured Work https://images.squarespace-cdn.com/content/v1/59ac99abcd0f687db8ed2d10/1709581329525-LNR7SACA01FFVZ0LG2MR/image-asset.png Featured Work https://images.squarespace-cdn.com/content/v1/59ac99abcd0f687db8ed2d10/1505996741431-N6JG2A9VJ1OHD47FJ2UQ/indeed_videothumb.jpg Featured Work https://images.squarespace-cdn.com/content/v1/59ac99abcd0f687db8ed2d10/1506568661971-SDQHIMS1L2XWKUZ7JAMO/jingping.jpg Featured Work https://images.squarespace-cdn.com/content/v1/59ac99abcd0f687db8ed2d10/1709250990639-SCGV58V070G8VAIC3X6G/image-asset.jpeg Featured Work https://images.squarespace-cdn.com/content/v1/59ac99abcd0f687db8ed2d10/1709563673463-3HDY9L44POD8MYBKZ77W/image-asset.png Featured Work This is a spec spot I wrote and directed using all AI imagery from MidJourney. It’s based on a simple truth and insight, flipped on its head. https://rogerbaldacci.com/test-index daily 1.0 2024-03-27 https://images.squarespace-cdn.com/content/v1/59ac99abcd0f687db8ed2d10/1505937357237-5XTBTSONN2I52BRZXXV2/apple.jpg Featured Work https://images.squarespace-cdn.com/content/v1/59ac99abcd0f687db8ed2d10/1709311333022-265R8JJRZUKM4HCTINNJ/apple.jpg Featured Work - apple https://images.squarespace-cdn.com/content/v1/59ac99abcd0f687db8ed2d10/1709311059894-XWP48QCKSGWQTLHSI1JJ/trught.jpg Featured Work https://images.squarespace-cdn.com/content/v1/59ac99abcd0f687db8ed2d10/1709728412418-Z36D3JY9SAQGAOLU5E0R/image-asset.png Featured Work https://images.squarespace-cdn.com/content/v1/59ac99abcd0f687db8ed2d10/1709733436946-FC09HV3QUY09O8BZQFDM/automotive.png Featured Work - Car stuff https://images.squarespace-cdn.com/content/v1/59ac99abcd0f687db8ed2d10/1709733747660-H9AC7H16S8OYMDQRXJJP/image.jpg Featured Work https://images.squarespace-cdn.com/content/v1/59ac99abcd0f687db8ed2d10/1709733262969-FA8EWR8NJJR0X0YMFNMJ/image-asset.png Featured Work https://images.squarespace-cdn.com/content/v1/59ac99abcd0f687db8ed2d10/1709734505589-087CJRXBKQDYCQECAQ2K/image-asset.jpg Featured Work https://images.squarespace-cdn.com/content/v1/59ac99abcd0f687db8ed2d10/1709742372030-IZ4GIP0H1IW6Q9BGOQPG/image.jpg Featured Work https://images.squarespace-cdn.com/content/v1/59ac99abcd0f687db8ed2d10/1709742577052-Q2KB2OG991NO3TGRTD85/Screenshot%25252B2024-03-03%25252Bat%25252B12.24.51%252525E2%25252580%252525AFPM.jpg Featured Work - Retail https://images.squarespace-cdn.com/content/v1/59ac99abcd0f687db8ed2d10/1709767339126-76AL8T8H7DMLC7VXWQBF/image-asset.jpg Featured Work https://rogerbaldacci.com/archive daily 0.75 2025-03-19 https://images.squarespace-cdn.com/content/v1/59ac99abcd0f687db8ed2d10/1507041413129-9BEPP0PRU5SH1EM6GPPY/activision.jpg WE ALL HAVE A PAST. HERE’S MINE. https://images.squarespace-cdn.com/content/v1/59ac99abcd0f687db8ed2d10/1507041413129-9BEPP0PRU5SH1EM6GPPY/activision.jpg WE ALL HAVE A PAST. HERE’S MINE. https://images.squarespace-cdn.com/content/v1/59ac99abcd0f687db8ed2d10/1507041637158-H89TDN2CRW60DAKV7NOO/mtv.jpg WE ALL HAVE A PAST. HERE’S MINE. - THINK.MTV.COM This was an idea we originally presented to the Holocaust Museum in D.C. that deemed it too edgy to run. Thanks to the persistence of the director, Mike Franzini, think.MTV.com bought it to raise awareness of the holocaust with younger viewers. The idea? Imagine if this happened today. To you and your family. Because it happened to real people.   https://images.squarespace-cdn.com/content/v1/59ac99abcd0f687db8ed2d10/1504548136342-BUTYWX9UWBM43KQUVP2M/apple1984.jpg WE ALL HAVE A PAST. HERE’S MINE. This was the opening video to the prestigious Hatch Advertising show. The idea was to show the pitfalls of focus groups by creating an animatic of Apple’s legendary “1984” Super Bowl commercial that launched the brand. We tested this with real people who had never seen the commercial. All their reactions are real and genuine. Sadly. https://images.squarespace-cdn.com/content/v1/59ac99abcd0f687db8ed2d10/1709570544390-W7K2PEM7FC1J6DZVRYPS/image-asset.jpeg WE ALL HAVE A PAST. HERE’S MINE. https://images.squarespace-cdn.com/content/v1/59ac99abcd0f687db8ed2d10/1709570603949-92FSSIXWXNOH5UCU9QQL/image-asset.jpeg WE ALL HAVE A PAST. HERE’S MINE. This was the One Club’s first ever box set for their prestigious award show annuals. The insight was simple. You either made it into the book or you didn’t. And if you did, you want people to know about it. So we created stickers where you could denote what page you were on. https://images.squarespace-cdn.com/content/v1/59ac99abcd0f687db8ed2d10/1709584997533-T3HT1E5JR8836CJ4839H/image-asset.png WE ALL HAVE A PAST. HERE’S MINE. - COORS https://images.squarespace-cdn.com/content/v1/59ac99abcd0f687db8ed2d10/1709766136517-I2Z6BU7WJ5OSQZT01XIN/image-asset.png WE ALL HAVE A PAST. HERE’S MINE. https://images.squarespace-cdn.com/content/v1/59ac99abcd0f687db8ed2d10/1709568502635-60BOSR3V0I6TIQY674FD/image-asset.png WE ALL HAVE A PAST. HERE’S MINE. https://images.squarespace-cdn.com/content/v1/59ac99abcd0f687db8ed2d10/1709568379389-MJT1KIK5SOZC8RTMTXFY/image-asset.jpeg WE ALL HAVE A PAST. HERE’S MINE. https://images.squarespace-cdn.com/content/v1/59ac99abcd0f687db8ed2d10/1709568425291-G33L3OQ3A3IDNMK40RCP/image-asset.png WE ALL HAVE A PAST. HERE’S MINE. https://images.squarespace-cdn.com/content/v1/59ac99abcd0f687db8ed2d10/1709568463114-7SFVJIRA0HK7Z3656FR6/image-asset.png WE ALL HAVE A PAST. HERE’S MINE. https://images.squarespace-cdn.com/content/v1/59ac99abcd0f687db8ed2d10/1742395867984-KG6SYV3MAB6MGLFKQC1N/BCBS_NewWorld.jpg WE ALL HAVE A PAST. HERE’S MINE. https://images.squarespace-cdn.com/content/v1/59ac99abcd0f687db8ed2d10/1709765635528-3PJWC19466HSRDTUCHTN/image-asset.png WE ALL HAVE A PAST. HERE’S MINE. https://images.squarespace-cdn.com/content/v1/59ac99abcd0f687db8ed2d10/1709250608615-FX4WHD4XQ2Q6D0IXXAVZ/image-asset.jpeg WE ALL HAVE A PAST. HERE’S MINE. https://images.squarespace-cdn.com/content/v1/59ac99abcd0f687db8ed2d10/1709250647433-4M2JIJZ80LERR2WNJ7N4/image-asset.jpeg WE ALL HAVE A PAST. HERE’S MINE. https://images.squarespace-cdn.com/content/v1/59ac99abcd0f687db8ed2d10/1709250677806-WNLJOJGL7PO0Q71Z9AHZ/image-asset.jpeg WE ALL HAVE A PAST. HERE’S MINE. https://images.squarespace-cdn.com/content/v1/59ac99abcd0f687db8ed2d10/1709765759006-1NRDQA0KQG3MNXBBN0UN/image-asset.png WE ALL HAVE A PAST. HERE’S MINE. https://images.squarespace-cdn.com/content/v1/59ac99abcd0f687db8ed2d10/1709766642085-NAUK7GXM6XFWYIVAIML6/image-asset.png WE ALL HAVE A PAST. HERE’S MINE. To launch our “Make it better” campaign, we inserted a postcard made of wild flower seeds along with the magazine spread ad. So not only could you make someone’s day better, they could plant your postcard in the ground and make their environment just a bit better. https://images.squarespace-cdn.com/content/v1/59ac99abcd0f687db8ed2d10/1709766263096-2NG0DXPMZTJ6M4PON7I1/image-asset.png WE ALL HAVE A PAST. HERE’S MINE. Headline: The sky darkens. The grin broadens. https://images.squarespace-cdn.com/content/v1/59ac99abcd0f687db8ed2d10/1709766377817-SIJS6NPIQ0Y7JWSLK49C/image-asset.png WE ALL HAVE A PAST. HERE’S MINE. (For women’s boots) Headline: They will protect you from everything but cold, icy stares. https://images.squarespace-cdn.com/content/v1/59ac99abcd0f687db8ed2d10/1709766488575-7SZLEQTFZ8IVX8L34UKF/image-asset.png WE ALL HAVE A PAST. HERE’S MINE. Headline: Cold can’t get your feet if cold can’t find them. https://images.squarespace-cdn.com/content/v1/59ac99abcd0f687db8ed2d10/1709584047839-12RYQD71NRFAYKANQUYU/image-asset.png WE ALL HAVE A PAST. HERE’S MINE. https://images.squarespace-cdn.com/content/v1/59ac99abcd0f687db8ed2d10/1742395746256-LWZ6IWP8Y9WXWI3GOJ2S/Screenshot+2025-03-19+at+10.48.41%E2%80%AFAM.png WE ALL HAVE A PAST. HERE’S MINE. https://images.squarespace-cdn.com/content/v1/59ac99abcd0f687db8ed2d10/1742395500083-48TWZ6XAMD4GTNG5S9BP/Veryfine_Depression.jpg WE ALL HAVE A PAST. HERE’S MINE. https://images.squarespace-cdn.com/content/v1/59ac99abcd0f687db8ed2d10/1742395500152-ZRB2K7SHOZXJWMRSI4IU/Veryfine_Cola.jpg WE ALL HAVE A PAST. HERE’S MINE. https://images.squarespace-cdn.com/content/v1/59ac99abcd0f687db8ed2d10/1742395502045-N4NPV0ULE1WWW9SC8MIO/Veryfine_Hostile.jpg WE ALL HAVE A PAST. HERE’S MINE. https://images.squarespace-cdn.com/content/v1/59ac99abcd0f687db8ed2d10/1742395943384-OY5CVF8HXMOJ417YN75N/NEA_Pengins.jpg WE ALL HAVE A PAST. HERE’S MINE. https://images.squarespace-cdn.com/content/v1/59ac99abcd0f687db8ed2d10/1742395983203-E5G8LC6ZT7EJ2BF3GQS9/NEA_Alone.jpg WE ALL HAVE A PAST. HERE’S MINE. https://rogerbaldacci.com/about daily 0.75 2024-03-28 https://images.squarespace-cdn.com/content/v1/59ac99abcd0f687db8ed2d10/1504484684794-8XFIBD9E6NLLEGKXFCD4/award2.jpg About https://images.squarespace-cdn.com/content/v1/59ac99abcd0f687db8ed2d10/80fc4f6a-01c3-465e-ada0-84292117b295/baldacci_firepower_white_logo.png About - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://rogerbaldacci.com/contact daily 0.75 2018-04-17