Writer / Creative Director
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Truth Print

CD/CW for all

"Grapes"

"Grapes"

In 1989 millions of cases of imported fruit were banned after a small amount of cyanide was found in just two grapes. There’s thirty-three times more cyanide in a single cigarette than was found in those two grapes. Just another amazing-but-true fact here in Crazyworld.

"Prison"

"Prison"

In 1993 the U.S. Supreme Court ruled that exposing prisoners to second-hand smoke at levels that unreasonably risk serious damage to their health could be considered cruel and unusual punishment. Meanwhile, second-hand smoke from the tobacco companies’ products kills 53,000 people a year. Which isn’t so unusual—here in Crazyworld.

 

"Supermarket"

"Supermarket"

Soda doesn’t contain addictive nicotine. Neither does frozen pizza, potato chips, salsa or cereal. But cigarettes do. So the only product that kills about 50 people an hour also contains a highly addictive ingredient that makes it incredibly difficult to quit. Makes sense. In Crazyworld.

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"Pier"

"Pier"

Title of document: 1987 Tobacco industry brainstorming session document.  
Highlighted parts: 11. Create a bigger monster (AIDS) 12. Make it hurt (political risk) to take us on. 29. Lie low.

 

"Snowboard"

"Snowboard"

Title of document: Less-Educated. Today’s Trend. Tomorrow’s Market.

"Beach"

"Beach"

Title of document: Partial list of compounds in cigarette smoke also identified as carcinogens.