Hey, I’m Roger Baldacci. A freelance creative director, writer, brand-builder, story-teller, fitness-enthusiast and word-hyphenator. Welcome.
I have over 35 years of experience working in digital, social media, branded content, event activations, online video, and broadcast TV. The name of my freelance collaborative is Howard Roark Industries. If you’ve read The Fountainhead by Ayn Rand, then you know why. I also founded a collective with some creative beasts called Strange Animal.
I’ve been an Executive Creative Director, written Super Bowl spots, worked with celebrities and athletes, dabbled in directing and been sued by the tobacco industry. I’ve helped build amazing global brands like Apple, BMW, MINI, Infiniti, VW, ESPN, McDonalds, Panasonic, truth, Activision, AMC, Miller Lite, Coors, Royal Caribbean, Converse, and Timberland.
I’ve launched BMW’s first all-wheel drive sedan, Nikon’s first digital camera and the update to Converse’s legendary Chuck Taylor All Star. I’ve also launched ESPN’s mobile phone which failed miserably. Probably shouldn’t have mentioned that.
I’ve judged international advertising award shows and won all the awards everybody always lists here, including an Emmy and the Grand Effie for advertising effectiveness. Let’s link up on LinkedIn. And if you enjoy artsy photos of banal, everyday objects, follow me on Instagram.
If brands can have a tagline, so can brand builders. Here’s mine:
Roger Baldacci Hungry. Hardworking. Humble.
AGENCY EXPERIENCE
Former ECD, Arnold Worldwide
Fallon
Mullen
Freelance
Apple
CPB
Venables Bell
BBDO
MullenLowe
The Martin Agency
Vitro Agency
Wolfgang LA
among others.
I’m also a worship band drummer.