I was the CD on this as we launched Tony Hawk’s popular video game and also named it Proving Ground.
This was an idea we originally presented to the Holocaust Museum in D.C. that deemed it too edgy to run. Thanks to the persistence of the director, Mike Franzini, think.MTV.com bought it to raise awareness of the holocaust with younger viewers. The idea? Imagine if this happened today. To you and your family. Because it happened to real people.
The All Star 2000 was the update of the classic Chuck Taylor shoe--the world's first basketball shoe. The All Star 2000 went on to sell 2 million
pairs making it their top selling shoe of all time.
Converse "Higher Ground"
It was amazing to work with the legendary Julius Irving.
To launch our “Make it better” campaign, we bound in a postcard in the middle of our magazine spread. The postcard was made of paper embedded with wild flower seeds. So after you send someone a note to make their day better, they could plant your postcard in the ground and make their environment just a bit better.
Headline: The sky darkens. The grin broadens.
(For women’s boots) Headline: They will protect you from everything but cold, icy stares.
Headline: Cold can’t get your feet if cold can’t find them.