Creative Director/Writer

HOW DO YOU GET YOUNG PEOPLE TO TAKE A CRUISE TO THE CARIBBEAN?

For starters, you don’t call it a cruise. And you don’t call it the Caribbean. It’s an adventure to the islands of Trinidad and Tobego. For Royal Caribbean, we invited people to Come Seek new experiences. And it was a lot of fun creating these with my friends at MullenLowe in Boston. I also ran the Carnival Cruise Line business you’ll see below.

"Didja Ever" Case study

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WHAT IF WE POSITIONED CARNIVAL VS BORING VACATIONS?

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