Writer / Creative Director
Content Series

WORKING WITH MY FAVORITE ATHLETES FOR ESPN?
TALK ABOUT FANTASY.

I ran the ESPN fantasy football and baseball business at Arnold Worldwide. The perception was that fantasy baseball was too long and complicated so we flipped this by saying you had more time for fun with your friends. So we created a soap opera called “Endless Drama” featuring real One Life To Live characters along with baseball players Jorge Posada, Chase Utley and Tory Hunter along with ESPN on-air personalities. The webisodes were featured on a micro-site where you could see the complex relationships between all of the characters and we also created sharable “smack videos” that you could send to taunt your league mates.

Content Series

Content Series

“Endless Drama”

IT’S NOT ENOUGH TO WIN. YOU HAVE TO RUB IT IN.

The best part of playing fantasy sports is talking smack with your league mates. So we created these sharable “smack vids” you could send to taunt your friends.

Trade Conspiracy

Caught Cheating

In Hot Water

THERE ARE TWO SIDES OF EVERY FANTASY FOOTBALL PLAYER.
THEIR BAD SIDE, AND THEIR FANTASY SIDE.

My amazing creative team came up with this brilliant concept based off a simple insight. Fantasy football players are average, every-day guys. With a hidden, dark, competitive streak we called “their fantasy side.”

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