I love working on sports, footwear, apparel and athlesiure brands because I’m from Boston, the greatest sports town eva. I ran ESPN’s Fantasy Football and Baseball accounts and have been fortunate to help build brands like Converse, Champion, Timberland and more.
This is a spec spot I wrote and directed using all AI imagery from MidJourney. It’s based on a simple truth and insight, flipped on its head.
The All Star 2000 was the update of the classic Chuck Taylor shoe--the world's first basketball shoe. The All Star 2000 went on to sell 2 million
pairs making it their top selling shoe of all time.
It was amazing to work with the legendary Julius Irving.